Our Impact
An independent evaluation by Insley Consulting has assessed Tell MAMA’s work between April 2024 and March 2025. In that year, anti-Muslim hate in the UK reached record levels after the Southport murders and the far-right riots that followed.
In 2024, Tell MAMA received 6,313 reports of anti-Muslim hate, the highest number it has ever recorded in a single year and a 43% rise on 2023. Online incidents rose by 288% between 2022 and 2024, and threatening behaviour rose by 328% in a year. A poll by Tell MAMA and Survation found that one in three British Muslims considered leaving the country after the riots, and only one in two still felt safe in Britain.
Tell MAMA scaled up its work to meet this surge. During the year it supported 5,095 people through advice and casework, and represented 3,527 people in reporting hate crime to the police and other services. It supported 1,161 victims through the criminal justice system, delivered 660 counselling sessions to 362 people and held 115 local surgeries across the UK. It also ran 171 training sessions for 1,619 professionals and worked with 71 universities to raise awareness of anti-Muslim hate.
People supported by Tell MAMA described it as an invaluable, empathetic service. Every person surveyed rated it as excellent or good and said they were treated with respect and empathy. Ninety-eight per cent felt safe, heard and understood. Eighty-one per cent felt a sense of relief and resolution, and 79% felt less anxious or fearful. Every respondent said they felt less isolated, felt they had a voice, and felt more confident about what to do if it happened again. Several described the support as life-changing or life-saving.
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Partners, including police forces, local authorities, health services, universities and charities, were equally positive. All rated their relationship with Tell MAMA as excellent or good. Ninety-four per cent said Tell MAMA is highly responsive and improves awareness of anti-Muslim hate. Ninety-one per cent said it increases community trust in reporting hate crime, 88% said it improves how institutions respond, and 82% said it has influenced public policy. The National Police Chiefs’ Council described Tell MAMA as the most important source of intelligence on community cohesion in the UK.
Government core funding for Tell MAMA ended in March 2025. Tell MAMA declined further funding based on ethical reasons. The organisation continues to run its services, but without stable investment, thousands of people risk losing a vital source of support. Partners warned that without Tell MAMA, victims would be left unsupported, hate would go unrecorded, and police and policymakers would lose intelligence that no other organisation provides.
The evaluation concludes that Tell MAMA makes a unique and lasting difference for individuals, institutions and society. It recommends that Tell MAMA focus on its core strengths of victim support, independent intelligence and advocacy. It also recommends growing training as a source of income, building capacity in underserved regions and raising visibility through stronger communications.
The findings are based on 116 responses to a survey of people supported, 36 responses to a survey of partner organisations, four in-depth interviews and a review of monitoring data.